Company History

October 23, 2014

Ethical Products, Inc. is a privately owned and managed company that was established in 1952.

Our Bloomfield-owned headquarters employs approximately 50 people with a 115,000 square foot distribution center and 15,000 square foot office.

Ethical Products, Inc. distributes more than 1000 SKU’s of hard and soft goods to all major pet wholesalers and retailers and exports to Europe, Mexico, South America, Canada, Mideast and the Pacific Rim countries.

Ethical Products is widely known as the leader in the development and marketing of new and innovative products year after year. We have won prestigious New Product Awards at the GPE Shows in multiple categories in past years. We have received awards for best new products for dogs, cats and aquatics in our SPOT brand divisions. Our reputation for novelty products and point of purchase displays as well as the names of “SPOT” and “FASHION PET” are recognized around the world.

In May 1997, Ethical Products, Inc. opened a showroom and sourcing office in Hong Kong which operates under the name of PETEX INTERNATIONAL, LTD. (Petex).

Our staff designs, sources and develops products from more than 15 countries around the world and participates in all major domestic and international trade shows. We maintain our own quality control staff in the U.S. as well as in Asia, at the point of manufacture.

Our strength in designing and sourcing innovative products with our own staffed offices in the United States puts us at the forefront of the pet industry. Our strategic direction and development for the future will include to encompass other office sites in Latin America and China. Our broad distribution capabilities across the European Continent will make us a true global pet manufacturer in the industry.

Ethical Pet Timeline
  • 2014-11-14 14:42:00

    2014

    Opened the company’s pet bed division.

  • 2014-11-14 14:41:00

    2014

    Acquired BF Treat Company.

  • 2014-11-14 14:40:00

    2013

    Joseph Zelinger joins the company. (4th generation)

  • 2014-11-14 14:39:00

    2013

    Acquired M2 Products.

  • 2014-11-14 14:38:00

    2013

    Opened sales office in Paris to increase European presence.

  • 2014-11-14 14:37:00

    2012

    Introduction of the America’s VetDogs® licensed program.

  • 2014-11-14 14:36:00

    2012

    Jonathan forms board of advisors.

  • 2014-11-14 14:35:00

    2011

    Achieved significant penetration in Europe.

  • 2013-11-14 14:35:00

    2010

    Licensed Purina Pet Care line.

  • 2012-11-14 14:35:00

    2010

    Converted Bloomfield, NJ facility to 100% solar power.

  • 2011-11-14 14:35:00

    2010

    Achieved significant penetration within FDM.

  • 2010-11-14 14:34:00

    2009

    Introduced new branding for the Spot line.

  • 2009-11-14 14:34:00

    2009

    Expansion into the infomercial market.

  • 2008-11-14 14:34:00

    2009

    Acquired Pet Crew.

  • 2007-11-14 14:34:00

    2008

    Introduced the first stuffing free dog toy line to the market under the name “Skinneeez™”.

  • 2006-11-14 14:33:00

    2006

    Acquired the Vermont Style Chew Toys brand from Lambert Kay.

  • 2005-11-14 14:33:00

    2004

    EPI moved to a new 130,000 square foot facility in Bloomfield, NJ.

  • 2004-11-14 14:33:00

    1997

    The Petex office is established in Hong Kong.

  • 2003-11-14 14:33:00

    1993

    Jonathan Zelinger is named President.

  • 2002-11-14 14:32:00

    1985

    Jonathan Zelinger joins the company.

  • 2001-11-14 14:32:00

    1958

    Alan Zelinger joins the company and revamps the product line.

  • 2000-11-14 14:32:00

    1952

    Joe Zelinger established business as an importer of pet accessories.

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