Dear Retailer,

Ethical Products has a unilateral Minimum Advertising Price Policy or “MAPP” in place.  This MAPP applies to all the Ethical Products and under the terms of the policy, MAPP prices have to be in accordance with our printed MAPP price list.

Upon notifying a retailer of an infraction, they shall have seventy-two (72) hours to bring advertising into compliance or Ethical Products reserves the right to cancel any pending orders for the product(s) in violation of MAPP. In the event of a second MAPP policy violation, Ethical Products will cancel any pending orders and cease filling any new orders for the product(s) in violation of MAPP for a period of thirty (30) days, and if a retail partner violates the policy a third time, shipments of the product(s) in violation will be suspended for one (1) year and any pending orders will be cancelled. Ethical Products will work with our distribution partners to enforce MAPP with retailers that do not purchase direct from us.

This unilateral MAPP may be modified, suspended or discontinued at any time by Ethical Products.  Any special discounts and promotions must receive prior written approval from Ethical Products. Violations of the MAPP shall be determined by Ethical Products in its sole discretion.

Should you have any questions regarding this policy, please feel free to contact your Ethical Products representative.

Thank you.


Jonathan Zelinger